// Case study
B2B landing page redesign that lifted demo requests 31%
Hero clarity, proof placement, and form friction fixes on a cybersecurity vendor site, research-led web design with before/after funnel metrics.
- A cybersecurity ISV, mid-market focus, ~40,000 monthly visits, paid search driving 60% of traffic, engaged Simplileap when demo request rate stalled at 1.4% despite rising ad spend. Heatmaps showed users scrolling past a dense feature grid without reaching social proof; mobile forms abandoned at company-size dropdown.
- Discovery: stakeholder interviews revealed three distinct buyer roles (CISO, IT manager, procurement) landing on the same URL from different campaigns. Analytics showed 68% mobile traffic but desktop-first mockups in circulation.
- Design problems we addressed: hero headline described product architecture not outcome; logos sat below fold; primary CTA competed with secondary "download whitepaper"; trust badges duplicated inconsistently across localized pages.
