// Resources
Proof from real work.
WordPress, web platforms, mobile, automation, cloud, and design engagements, technical depth across every Simplileap practice.
Retail & e-commerce · Fixed-scope build
WooCommerce performance rebuild for a Bangalore retail partner
Checkout latency and plugin bloat drove 42% cart abandonment, object caching, database cleanup, and custom payment webhooks cut load to ~1.8s.
42% — Cart abandonment (baseline)
12 min read →
Media & publishing · Performance optimisation retainer
Core Web Vitals recovery for a regional publishing group
Mobile LCP sat at 5.4s on a 38-plugin WordPress estate, block migration, CDN tuning, and script deferral brought field LCP to 2.0s and recovered organic impressions.
5.4s → 2.0s — Mobile LCP
10 min read →
Professional services · Incident response & hardening
Malware hidden inside a WordPress favicon.ico
Outbound traffic spikes traced to PHP embedded in a .ico file, full filesystem IOC sweep, credential rotation, and WAF rules restored a clean bill of health in 72 hours.
72 hours — Remediation window
9 min read →
Retail & e-commerce · Cloud migration & fixed-scope build
Zero-downtime WooCommerce migration at 400 orders per day
12,000 SKUs and peak-season traffic moved from shared hosting to AWS, blue-green cutover, Redis sessions, and webhook re-registration with no lost orders.
Zero — Lost orders at cutover
11 min read →
B2B SaaS · Workflow automation & platform build
WordPress 6.7 AI tooling in a B2B editorial workflow
How Site Editor patterns, Jetpack AI drafts, and custom block scaffolding cut publish cycle time without sacrificing brand voice or SEO structure.
4.2 → 2.1 days — Brief-to-staged draft
8 min read →
Edtech · Technical SEO recovery
Technical SEO recovery after a WordPress redesign
Orphan URLs, conflicting canonicals, and a broken sitemap index cost 41% impressions, structured fixes recovered crawl efficiency in 16 weeks.
97% — Organic impressions recovery
10 min read →
Healthcare marketing · UX audit & performance optimisation
When Google Tag Manager became the performance bottleneck
47 tags, duplicate Meta pixels, and consent gaps pushed INP to 480ms, tag governance and deferred loading brought interactivity back under 200ms.
480ms → 188ms — INP p75
9 min read →
B2B SaaS · Managed services & observability design
Observability and SLO design for a Series B HR SaaS platform
Pager fatigue and 4-hour MTTR gave way to OpenTelemetry traces, Grafana SLOs, and error budgets on the hiring API.
41 → 9 — Pages per week
10 min read →
Fintech · Cloud migration & zero-downtime cutover
ALB weighted routing for a zero-downtime API cutover
A fintech payments service migrated Node versions behind an Application Load Balancer, 5% canary to full cutover with connection draining and no failed transactions.
Zero — Failed transactions
9 min read →
B2B marketplace · DevOps optimisation sprint
CI/CD build time cut from 45 minutes to 11
A Next.js monorepo marketplace shaved pipeline duration with Turborepo remote cache, Docker layer reuse, and parallelised Playwright shards.
45 → 11 min — Main pipeline duration
9 min read →
Logistics SaaS · DevOps & security governance
GitHub branch rules and AI review gates for a logistics SaaS team
Required reviewers, signed commits, and Cubic AI on pull requests reduced review cycle time and caught SQL injection before merge.
2.3 → 0.8 days — Median PR cycle time
8 min read →
Insurtech · Cloud security migration
Moving production EC2 from public subnet to private NAT, zero downtime
An insurtech API shed its public instance IP using ALB fronting, NAT Gateway egress, and a staged ENI cutover with no customer-facing outage.
Zero — Customer-facing 5xx
10 min read →
Cybersecurity · UX-led web redesign
B2B landing page redesign that lifted demo requests 31%
Hero clarity, proof placement, and form friction fixes on a cybersecurity vendor site, research-led web design with before/after funnel metrics.
1.4% → 1.83% — Demo request conversion
8 min read →
Industrial services · Mobile UX redesign
Mobile app UX for offline field inspections
Technicians lost 40 minutes per shift to confusing navigation, iOS/Android design system and offline-first flows cut task time sharply.
−38% — Task time (pilot)
8 min read →
B2B SaaS · UX redesign & design system
SaaS onboarding redesign that moved activation from 11% to 29%
Six dead-ends in first-run experience killed trial conversion, journey maps, progressive onboarding, and a Figma design system aligned product and engineering.
11% → 29% — Seven-day activation
9 min read →
D2C wellness · UX audit
UX audit that recovered ₹1.2 crore in annualized checkout revenue
Heuristic evaluation and session replay analysis found 14 high-impact friction points in a D2C checkout, prioritized fixes without full redesign.
+8.4% — Checkout completion
8 min read →
Fintech · Prototyping sprint
Clickable fintech MVP prototype for a Series A raise
Four-week prototype sprint, wallet flows, KYC states, and compliance copy, let founders demo credibly before engineering commit.
4 weeks — Prototype sprint
10 min read →
Facilities management · Fixed-scope mobile build
React Native field app with offline sync and conflict resolution
Inspectors in low-connectivity plants needed reliable capture, SQLite queue, background upload, and admin reconciliation API.
99.2% — Submissions synced (24h)
10 min read →
Retail loyalty · Web3 product build
WalletConnect dApp with gasless onboarding for a loyalty program
Ethereum ERC-1155 rewards, smart contract events, indexer pipeline, and custodial fallback for non-crypto users.
48,000 — Wallets created (month one)
10 min read →
Industrial distribution · API integration build
NetSuite ↔ Salesforce bidirectional sync without duplicate orders
Order, invoice, and customer objects mapped across conflicting IDs, idempotent middleware and reconciliation dashboards.
12 → 1.5 hrs/week — Manual reconciliation
9 min read →
DAO infrastructure · Smart contract audit prep
ERC-20 governance token, audit prep and test coverage uplift
Third-party audit found four medium issues pre-mainnet, Ownable misuse, snapshot gaps, and unchecked mint caps fixed before launch.
Zero critical — External audit result
9 min read →
Wholesale & home goods · Fixed-scope build & integration
Shopify Plus B2B wholesale checkout and ERP line sync
Volume pricing, PO numbers, and Netstock inventory loops, custom checkout UI and webhook reconciliation.
6% → 0.4% — B2B order error rate
9 min read →
Legal services · AI workflow automation
RAG workflow for legal due-diligence document review
LLM extraction with citation anchors, 200-page datarooms triaged in hours, not days, with human sign-off gates.
11 → 3.5 hours — First-pass review time
10 min read →
Pharma ingredients · Workflow automation
Slack-to-ERP purchase approval workflow automation
Email chains replaced with structured Slack approvals, SAP PO creation automated with exception routing.
3.8 days → 11 hours — Approval-to-PO time
8 min read →
Consumer electronics D2C · Chatbot & CRM automation
WhatsApp support bot with CRM handoff and Hindi intent coverage
Tier-1 order status and returns deflected 34% of tickets, seamless agent takeover in Freshdesk when confidence low.
34% — Tier-1 deflection
9 min read →
B2B analytics SaaS · RevOps rebuild
HubSpot RevOps rebuild, lead routing and attribution fix
Duplicate contacts and round-robin gaps let enterprise leads go cold, scoring model, workflows, and Salesforce sync cleaned pipeline.
+27% — MQL-to-meeting rate
10 min read →
Listed logistics · RPA implementation
RPA for invoice processing, 1,200 vendor bills per month
UiPath bots with exception queue cut manual entry from four FTEs to one reviewer, audit trail for SOX.
38% → 81% — Straight-through processing
10 min read →
Tax technology · Managed services retainer
SLO-backed managed services for a revenue-critical SaaS API
24/7 on-call, monthly game days, and patch cadence, 99.95% uptime sustained through peak filing season.
99.95% — API availability SLI
9 min read →
Data analytics SaaS · Cloud cost optimisation
AWS cost optimization, 38% spend reduction without performance loss
Reserved instances, Graviton migration, and S3 lifecycle policies right-sized a Series A data platform bill.
$42k → $26k — Monthly AWS spend
10 min read →
Subscription billing SaaS · Backend performance optimisation
PostgreSQL slow-query tuning, API p95 1.2s to 180ms
Missing indexes, N+1 ORM patterns, and bloated JSONB columns, backend performance pass on a billing service.
1.2s → 180ms — List endpoint p95
9 min read →
Edtech · Analytics instrumentation & data bridge
Unified product analytics, GA4, Mixpanel, and warehouse bridge
Conflicting activation metrics across tools, event dictionary, dbt models, and executive dashboard aligned growth and engineering.
Unified — Activation definition
10 min read →
Developer tools · Fixed-scope rebuild
Next.js ISR content platform replacing a sluggish SPA marketing site
App Router, on-demand revalidation, and Sanity CMS, organic crawl rate up after SSR replaced client-only rendering.
+340% — Indexed pages
9 min read →
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