// Case study
Shopify Plus B2B wholesale checkout and ERP line sync
Volume pricing, PO numbers, and Netstock inventory loops, custom checkout UI and webhook reconciliation.
A home goods wholesaler migrated from Magento to Shopify Plus with 2,400 B2B accounts, tiered pricing, MOQ rules, and Netstock ERP inventory. Buyers expected PO capture and net-30 invoicing outside standard consumer checkout.
6% → 0.4%
B2B order error rate
Post Checkout UI extensions
<5 minutes
ERP sync lag p95
Webhook-driven order export
2,400
B2B accounts
Company profiles with tiered pricing
4,100 rules
Magento redirects
Legacy URL preservation
Delivered by Kashish Chandani · Published November 28, 2025 · 9 min read
Client context
A home goods wholesaler migrated from Magento to Shopify Plus, 2,400 B2B accounts, tiered pricing, MOQ rules, and Netstock ERP inventory. Buyers expected PO number capture and net-30 invoicing outside standard Shopify consumer checkout.
Our approach
Implementation: Shopify B2B company profiles; Checkout UI extensions for PO and delivery window; custom app proxy for credit limit check against ERP; webhook-driven order export with retry and idempotency.
The challenge
Problems: Checkout extensibility API limits required splitting validation client-side and server-side; legacy Magento URLs, 4,100 redirect rules; some SKUs dual-UOM, line item properties mapped in export transformer.
Delivery notes
Performance: Hydrogen not in scope, Liquid theme optimized with selective JS defer; Core Web Vitals monitoring on catalog templates.
Results & impact
Outcome: B2B order error rate 6% → 0.4%; ERP sync lag under five minutes p95; Black Friday week without manual order re-entry. Wholesaler identity withheld.
// Related services
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
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