B2B analytics SaaS
- Challenge
- Duplicate HubSpot contacts and broken round-robin let leads go cold.
- Simplileap solution
- Scoring rebuild, SLA timers, and Salesforce field mapping.
- Outcome
- MQL-to-meeting rate up 27%; first-touch 41h → 9h.
// Automate
Email Campaign AutomatioEmail AutomationAutomation
Email has the highest ROI of any marketing channel. We automate email campaigns that are triggered, personalised, and sequenced, reaching the right person with the right message at the right moment in their journey.
// Key benefits
What makes this service valuable
Lifecycle email automation
Welcome series, onboarding sequences, engagement campaigns, win-back flows, automated emails triggered by user behaviour and lifecycle stage.
Segmentation and personalisation
Dynamic segmentation based on CRM properties, behaviour data, and purchase history, so every email is relevant to its recipient.
Deliverability engineering
SPF, DKIM, DMARC, and IP warming. We set up email infrastructure for maximum inbox placement, not just compliance.
// Details
Email that reaches and converts
Automated email is only valuable if it reaches the inbox and resonates. We focus equally on deliverability (infrastructure, authentication, list hygiene) and relevance (segmentation, personalisation, copy).
We implement in HubSpot, Klaviyo, Mailchimp, or Sendgrid depending on your tech stack and use case, with full campaign flows, A/B testing, and performance reporting.
// What this includes
- Email platform setup and configuration
- Lifecycle flow design and implementation
- Segmentation and dynamic content
- A/B testing framework
- SPF, DKIM, DMARC setup
- List hygiene and bounce management
- Campaign performance reporting
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our email campaign automation service.
- 01Email platform setup and integration
- 02Automated campaign flows (3–5 sequences)
- 03Segmentation and personalisation setup
- 04Deliverability configuration
- 05A/B testing framework
- 06Performance reporting dashboard
// In practice
How email campaign automation engagements run
Lifecycle emails trigger from CRM lifecycle stages and product events — trial day 3, cart abandon, renewal -30 days — with UTM-tagged links and unsubscribe compliance baked in. We use HubSpot workflows or Customer.io with deliverability checks (SPF/DKIM/DMARC) before first bulk send. Open/click/conversion baselines come from your last 90 days; new sequences beat control on one metric before scale.
// Stack & frameworks
Stack we use for this
AI & LLM
- OpenAI / Anthropic APIs
- LangChain pipelines
- RAG architectures
- Confidence thresholds
Integration
- Salesforce / HubSpot
- Zapier / Make
- Custom webhooks
- ERP connectors
Governance
- LangSmith observability
- PII handling
- Audit logs
- Rollback procedures
// Delivery
Simplileap execution framework
01
Architecture mapping
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Secure sprints
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
QA & handover
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Real deployments from Bangalore
Consumer electronics D2C
- Challenge
- Support and sales needed shared conversation context.
- Simplileap solution
- WhatsApp bot with CRM handoff on low-confidence intents.
- Outcome
- CSAT 4.1/5 on bot-resolved threads.
// Engagement models
How teams engage us
Currency
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| Workflow automation | Ops teams | ₹3L – ₹10L |
|
| AI / LLM integration | Product teams | ₹4L – ₹12L |
|
| RPA implementation | Back-office | Scoped per process |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Common questions about email campaign automation
How do you improve email deliverability?+
Deliverability starts with authentication (SPF, DKIM, DMARC) and dedicated sending infrastructure (clean IP reputation). Ongoing health comes from list hygiene (removing bounces and unengaged subscribers), consistent sending volume, and avoiding spam trigger patterns.
Ready to get started with email campaign automation?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.