// Frontend Framework
Next.js
Our primary React framework for production-grade web applications.
100+ Simplileap projects · 6+ years hands-on
// Overview
How we use Next.js
Next.js is our default framework for web application development. We use it for everything from marketing sites to complex SaaS dashboards, the App Router, Server Components, and edge runtime make it the strongest default for the product types we build.
// Use cases
- SaaS product frontends
- Marketing and landing pages
- E-commerce platforms
- API-first web applications
- Content-driven sites with CMS integration
// Why it matters
App Router + Server Components
Streaming SSR, React Server Components, and the new App Router provide performance and developer experience advantages over traditional SPA patterns.
Edge runtime support
Deploy to Vercel Edge, Cloudflare Workers, or AWS Lambda@Edge, server-side logic at CDN edge nodes for global low-latency responses.
Built-in optimisations
Image optimisation, font optimisation, bundle analysis, and automatic code splitting built in, not added as an afterthought.
// Production patterns
How we ship with Next.js
We default to App Router with route-level rendering strategy, ISR for content-heavy marketing URLs, dynamic rendering for authenticated dashboards, and edge middleware only where geo or cookie logic justifies it.
Production checklists include Lighthouse CI on three template archetypes, `generateMetadata` per route for SEO, and Sentry boundaries on `error.tsx` with release tagging.
Headless CMS integrations use webhook-driven `revalidatePath`, Sanity, Contentful, or WordPress REST, so editors publish without full redeploys.
// FAQ
Next.js: common questions
When do you choose Next.js over WordPress?+
Next.js when you need typed APIs, complex auth, multi-tenant SaaS, or sub-2.5s LCP on app-heavy UIs. WordPress when editorial teams need mature CMS workflows and WooCommerce is core, see our WordPress development service ›
Do you deploy only on Vercel?+
No, Vercel is common for marketing and SaaS frontends; we also deploy to AWS (ECS, Lambda) when the data plane must stay in your VPC, private RDS, or compliance boundaries require it.
How do you handle SEO with client components?+
Server Components carry metadata and primary content; client islands are isolated for interactivity so crawlers receive complete HTML on first response.
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
// Related services