// Case study
Adjacent-sector proof, WhatsApp-first tier-1 support with CRM handoff and Hindi intent coverage, applicable to guest inquiry flows. Not a published hospitality property engagement.
WhatsApp support bot with CRM handoff and Hindi intent coverage
Tier-1 order status and returns deflected 34% of tickets, seamless agent takeover in Freshdesk when confidence low.
- A consumer electronics brand, 2,000+ daily support touches, peak festival season, wanted WhatsApp-first support without hiring 40 seasonal agents. Existing IVR frustrated urban Hindi-English code-switching users.
- Architecture: WhatsApp Business API via provider; intent classifier fine-tuned on 18 months ticket corpus; RAG on policy KB; order lookup via Shopify API; Freshdesk handoff with conversation context when confidence < 0.72.
- Problems: Meta template approval delays, pre-approved template library; users sent voice notes, ASR pipeline added; agent jealousy narrative, positioned bot as draft assistant with human final reply in hybrid mode first month.
