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// Design

UI Design

UI design is where strategy becomes something users touch. We craft visual interfaces that are beautiful, accessible, on-brand, and structured for clean engineering implementation, every component, every state, every breakpoint.

// Key benefits

What makes this service valuable

Brand-aligned visual language

UI design translates your brand identity into a digital visual system, typography, colour, spacing, iconography, and component aesthetics that are unmistakably yours.

Component-first approach

We design systems, not screens. Every element is a reusable component with documented variants and states, reducing engineering time and ensuring design consistency.

Accessibility built in

WCAG 2.1 AA compliance is not a checklist item, it is a design constraint we work within from the first colour choice. Contrast ratios, focus states, and screen reader support are designed, not retrofitted.

// Details

Visual design that works as hard as it looks

Great UI design is not decoration, it is communication. Every visual choice, colour, typography weight, spacing, border radius, signals meaning to the user and shapes their confidence in the product.

We build UI from a design system perspective: foundations first (tokens, type scale, colour palette), then components, then page-level compositions. This ensures consistency and makes engineer handoff predictable.

// What this includes

  • Design token system (colour, type, spacing, radius)
  • Typography scale with hierarchy and semantic use
  • Colour system with accessibility validation
  • Icon library selection and customisation
  • Component library with all variants and states
  • Page layout and composition design
  • Motion and animation specification

// Deliverables

What you receive

Every engagement produces clear, documented deliverables. Here is exactly what is included in our ui design service.

  • 01Visual design foundations (tokens, type scale, colour palette)
  • 02High-fidelity Figma designs for all screens
  • 03Component library with documented variants
  • 04Accessibility validation report (colour contrast, focus states)
  • 05Animation and transition specifications
  • 06Developer handoff with annotated Figma

// In practice

How ui design engagements run

UI design delivers component-level specs — default, hover, focus, disabled, error — for every interactive element. Colour system meets WCAG contrast; iconography from consistent set (Lucide/Heroicons). Dev handoff via Figma dev mode with spacing tokens; optional Storybook stories scoped in same sprint.

// Stack & frameworks

Stack we use for this

Research & strategy

  • User interviews
  • Analytics audit
  • Jobs-to-be-done mapping
  • Competitive UX review

Design systems

  • Figma variables
  • Component libraries
  • Design tokens
  • Accessibility annotations

Validation

  • Moderated usability tests
  • Prototype iteration
  • Conversion funnel review
  • Dev QA partnership

// Delivery

Simplileap execution framework

01

Architecture mapping

Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.

02

Secure sprints

Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.

03

QA & handover

Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.

// Proof

Real deployments from Bangalore

Project-management SaaS

Challenge
Engineering needed validated flows before onboarding rebuild.
Simplileap solution
Clickable prototype with moderated usability tests.
Outcome
Task success 78% → 94% on core activation path.
Read full case study ›

Facilities management operator

Challenge
Field inspectors struggled with glare, gloves, and unclear offline sync states.
Simplileap solution
Platform-specific patterns, thumb-zone actions, and explicit sync status design.
Outcome
Checklist task time down 38% in pilot cohort.
Read full case study ›

// Engagement models

How teams engage us

Currency
PackageIdeal forInvestmentIncludes
UI/UX auditConversion lift₹75K – ₹2L
  • · Heuristic review
  • · CWV benchmark
  • · Funnel analysis
  • · Prioritised fix roadmap
Website or app design / redesignNew launches₹75K – ₹12L
  • · UX research
  • · Wireframes & UI
  • · WordPress / Next.js build
  • · CMS handover
Design system buildScale-stage SaaSScoped within design engagement
  • · Figma library
  • · Component specs
  • · Accessibility notes
  • · Dev handoff

// Company and service positioning

Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).

// Verified entity

Simplileap Digital LLP

// Recognition

Featured in QuickNode Feature Fridays

CIN

AAU-8582

Startup India

DIPP83124

Founded

November 2020

Office

Residency Rd, Bengaluru, India

// FAQ

Common questions about ui design

What is the difference between UI and UX design?+

UX design focuses on the user experience, how it works, how users navigate, and how it meets their goals. UI design focuses on how it looks, the visual elements that make the experience aesthetically compelling and usable. We typically do both, but they can be scoped separately.

Do you work with existing brand guidelines?+

Yes, if you have brand guidelines, we extend them into a digital design system. If your brand needs refreshing, that can be part of the design engagement.

How do you validate that UI designs meet accessibility standards?+

We use Figma plugins (Colour Contrast Checker, A11y - Focus Orderer) to validate contrast ratios and focus order. We annotate all interactive components with ARIA roles and keyboard interaction patterns for engineering.

Ready to get started with ui design?

Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.