D2C wellness brand
- Challenge
- Checkout UX friction drove abandonment on Shopify Plus.
- Simplileap solution
- UX audit and prioritized checkout fixes without full rebuild.
- Outcome
- Checkout completion +8.4%.
// Design
Conversion-Focused Design
Beautiful websites that do not convert are expensive mistakes. We apply conversion rate optimisation principles at the design stage, before a line of code is written, ensuring your investment in development pays back in measurable business outcomes.
// Key benefits
What makes this service valuable
CRO-informed layouts
We apply established CRO frameworks, F-pattern reading, visual hierarchy, the fold, friction mapping, to every page design. Conversion architecture is as important as visual aesthetics.
Trust signal engineering
Testimonials, logos, certifications, review scores, and social proof are not afterthoughts. We design their placement, sizing, and context to maximise their credibility impact at the critical decision moments.
Test-ready from launch
We deliver 2–3 variants of high-stakes elements (headlines, CTAs, hero layouts) so your team can start A/B testing from day one instead of waiting for another design cycle.
// Details
Converting visitors with design science
Conversion rate optimisation applied at the design stage is ten times more cost-effective than retrofitting it after launch. We integrate CRO principles throughout our design process, from information architecture to microcopy, ensuring the page works for conversion by default.
We analyse your funnel data, visitor behaviour, and competitive landscape to identify the highest-leverage design interventions. Then we design with explicit conversion goals for each page: not just a primary CTA, but a full conversion architecture that works across visitor intent levels.
// What this includes
- Conversion goal mapping per page before wireframe
- F-pattern and Z-pattern layout optimisation
- Above-the-fold hero optimisation for immediate clarity
- CTA hierarchy: primary, secondary, and tertiary actions
- Trust signal placement at conversion decision points
- Friction reduction in forms and checkout flows
- Exit intent and scroll-trigger design considerations
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our conversion-focused design service.
- 01Conversion architecture brief with goal mapping per page
- 02CRO-annotated wireframes with conversion rationale
- 03High-fidelity designs optimised for conversion
- 04A/B test variant designs for top 3 elements
- 05Trust signal and social proof design system
- 06Developer handoff with conversion annotations
// In practice
How conversion-focused design engagements run
CRO-informed wireframes place primary CTA above fold on mobile, reduce form fields to essential, and add trust signals near payment — backed by heatmaps (Hotjar/Clarity) from your current site where available. A/B test hypotheses documented before build; success metric agreed (signup, demo request, purchase).
// Stack & frameworks
Stack we use for this
Research & strategy
- User interviews
- Analytics audit
- Jobs-to-be-done mapping
- Competitive UX review
Design systems
- Figma variables
- Component libraries
- Design tokens
- Accessibility annotations
Validation
- Moderated usability tests
- Prototype iteration
- Conversion funnel review
- Dev QA partnership
// Delivery
Simplileap execution framework
01
Architecture mapping
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Secure sprints
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
QA & handover
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Real deployments from Bangalore
// Engagement models
How teams engage us
Currency
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | New launches | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Common questions about conversion-focused design
What is conversion-focused design vs regular web design?+
Regular design optimises for visual quality. Conversion-focused design optimises for business outcomes, leads, sign-ups, purchases, calls. Every layout decision is made with measurable impact in mind, supported by CRO frameworks and data from your analytics.
Do I need separate analytics data for this to work?+
Existing analytics data improves our recommendations, but it is not required. We use industry benchmarks, competitor analysis, and best practice frameworks when first-party data is unavailable. As you gather data post-launch, designs can be iterated based on real performance.
How do you measure the success of conversion-focused design?+
We agree on conversion KPIs before design starts, typically conversion rate, lead volume, CPA, or form completion rate. We provide a measurement framework alongside the design handoff so you can track performance from launch.
// Related
Related services & resources
Ready to get started with conversion-focused design?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.