Cybersecurity ISV
- Challenge
- Demo request rate stalled at 1.4% despite rising paid traffic.
- Simplileap solution
- Role-aware heroes, proof placement, and progressive disclosure forms.
- Outcome
- Demo conversion +31% over eight weeks.
// Design
Custom Website Design
We design websites that are truly yours, built from a blank canvas to reflect your brand identity, audience expectations, and business goals. Every layout, colour, and interaction is considered, not assembled from a template library.
// Key benefits
What makes this service valuable
Brand-first approach
We start with your brand guidelines, tone of voice, and competitive landscape before a single wireframe is drawn. The result is a design language that is distinctly yours and holds up across channels.
Conversion architecture
Page structure, CTA hierarchy, and content flow are designed with conversion goals in mind. We map user journeys and optimise above-the-fold content to move visitors toward action.
Engineering-ready handoff
Every design file is structured for clean developer handoff, annotated with spacing, typography tokens, component states, and interaction notes. No guesswork for engineers.
// Details
Design that earns business outcomes
Custom website design is not just about aesthetics, it is about building a digital presence that communicates authority, establishes trust, and guides visitors toward conversion. We treat every website as a product with measurable performance goals.
Our process begins with a thorough discovery phase: we analyse your business objectives, audience personas, competitor positioning, and existing digital assets. This informs a design direction brief that all stakeholders align on before visual design begins.
We deliver designs in Figma with full component libraries, design tokens, and responsive breakpoint coverage. The handoff package is production-ready, engineers can build without chasing specifications.
// What this includes
- Discovery workshop with stakeholder alignment on goals and audience
- Wireframes and information architecture before visual design
- Full desktop, tablet, and mobile responsive design
- Interactive Figma prototype for stakeholder review
- Design system with reusable components and tokens
- Accessibility annotations (WCAG 2.1 AA)
- Developer handoff with annotated specs and assets
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our custom website design service.
- 01Discovery brief with audience personas, goals, and design direction
- 02Site architecture diagram and page wireframes
- 03High-fidelity Figma designs (desktop, tablet, mobile)
- 04Interactive prototype for user testing and stakeholder review
- 05Component library with design tokens and states
- 06Developer handoff documentation with annotations and assets
// In practice
How custom website design engagements run
Brand discovery yields mood boards, type pairings, and a modular grid before page designs — not template marketplace skins. Content hierarchy and SEO heading structure planned alongside visuals. Handoff includes responsive breakpoints, hover/focus states, and CMS field mapping for your chosen stack.
// Stack & frameworks
Stack we use for this
Research & strategy
- User interviews
- Analytics audit
- Jobs-to-be-done mapping
- Competitive UX review
Design systems
- Figma variables
- Component libraries
- Design tokens
- Accessibility annotations
Validation
- Moderated usability tests
- Prototype iteration
- Conversion funnel review
- Dev QA partnership
// Delivery
Simplileap execution framework
01
Architecture mapping
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Secure sprints
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
QA & handover
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Real deployments from Bangalore
D2C wellness brand
- Challenge
- Checkout UX friction drove abandonment on Shopify Plus.
- Simplileap solution
- UX audit and prioritized checkout fixes without full rebuild.
- Outcome
- Checkout completion +8.4%.
// Engagement models
How teams engage us
Currency
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | New launches | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Common questions about custom website design
How long does custom website design take?+
A typical 5–10 page website design takes 3–5 weeks from discovery to final handoff. Larger sites with complex page templates may take 6–10 weeks. We provide a detailed timeline at kickoff based on your scope.
Do you design for both Figma and other tools?+
We work primarily in Figma as it is the industry standard for handoff and collaboration. If your team uses a different tool, we can discuss alternatives, but Figma gives the best developer experience for our annotated handoffs.
What is included in the developer handoff?+
Our handoffs include annotated Figma files with all spacing, typography, colour, and interaction specifications. We also export assets, create a component inventory, and document any animation or interaction behaviours.
Can you design within our existing brand guidelines?+
Yes, if you have brand guidelines, we work within them. If your guidelines are incomplete or outdated, we can extend them as part of the design process. Either way, the result is cohesive with your brand across all touchpoints.
// Related
Related services & resources
Ready to get started with custom website design?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.