D2C wellness brand
- Challenge
- Checkout UX friction drove abandonment on Shopify Plus.
- Simplileap solution
- UX audit and prioritized checkout fixes without full rebuild.
- Outcome
- Checkout completion +8.4%.
// Design
Accessibility compliance is not just a legal requirement, it is a quality signal and a market opportunity. We conduct thorough WCAG 2.1 AA audits that surface violations, estimate legal risk, and deliver a clear remediation roadmap.
// Key benefits
Automated tools find 30–40% of WCAG violations. Manual testing with keyboard navigation and screen readers finds the rest. We do both, and document every violation with evidence.
We test with NVDA (Windows), JAWS (Windows), and VoiceOver (iOS and macOS), the screen readers used by the majority of assistive technology users. What the tools miss, human testing surfaces.
We assess the severity of violations in the context of EU/UK/US accessibility legislation (EAA, WCAG EN 301 549, ADA) and provide a risk-prioritised remediation roadmap.
// Details
Our accessibility audit follows WCAG 2.1 Level AA as the standard, tested against all four principles: Perceivable, Operable, Understandable, and Robust. We test across desktop and mobile, Chrome and Safari, and multiple assistive technologies.
Every finding is documented with WCAG success criterion reference, failure description, screenshot or video evidence, and a specific remediation recommendation with code guidance where applicable.
// What this includes
// Deliverables
Every engagement produces clear, documented deliverables. Here is exactly what is included in our accessibility audit service.
// In practice
WCAG 2.2 AA audits combine automated scans (axe, Lighthouse) with manual keyboard, screen reader (NVDA/VoiceOver), and zoom-to-200% passes on critical flows. Violations are prioritised by user impact and legal exposure — forms, checkout, auth first. Remediation backlog includes effort estimates and component-level fixes your dev team can sprint against.
// Stack & frameworks
// Delivery
01
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
D2C wellness brand
National test-prep publisher
// Engagement models
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | Redesign projects | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
We audit against WCAG 2.1 Level AA as the standard for legal compliance and quality assurance. Level AAA is available as an optional extension for organisations with higher compliance requirements.
A typical website (10–20 pages) takes 5–8 business days for a thorough WCAG 2.1 AA audit. Applications with complex interactions may take longer.
We can produce a Voluntary Product Accessibility Template (VPAT) or Accessibility Conformance Report (ACR) as part of or following the audit engagement. These are required for US government procurement and enterprise enterprise procurement.
// Related
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.