D2C wellness brand
- Challenge
- Checkout UX friction drove abandonment on Shopify Plus.
- Simplileap solution
- UX audit and prioritized checkout fixes without full rebuild.
- Outcome
- Checkout completion +8.4%.
// Design
Heuristic Evaluation
Heuristic evaluation is the fastest way to get a structured expert assessment of your product. Our UX experts evaluate your interface against established usability principles, surfacing critical issues in days, not weeks.
// Key benefits
What makes this service valuable
Structured methodology
We apply Nielsen's 10 usability heuristics as a systematic framework, ensuring comprehensive coverage of usability dimensions, not just the obvious problems.
Severity-rated findings
Every finding is rated by severity (cosmetic, minor, major, catastrophic) and frequency (rare, occasional, common). This directly informs your prioritisation of fixes.
Actionable recommendations
Every problem identified comes with a specific, actionable design recommendation. We do not just report problems, we specify solutions.
// Details
Expert evaluation without user recruitment delays
Heuristic evaluation is a cost-effective complement to user testing. Expert evaluators can identify 70–80% of usability problems in a fraction of the time and cost of formal usability testing.
We evaluate your product across all primary user flows, onboarding, core actions, navigation, error handling, and help systems, using Nielsen's heuristics as the evaluation framework. Each session is documented with screenshots, severity ratings, and design recommendations.
// What this includes
- Coverage of all 10 Nielsen heuristics
- Evaluation across primary user flows
- Severity ratings (1–4 scale)
- Frequency ratings (rare to systemic)
- Screenshot documentation of findings
- Specific design recommendations per finding
- Summary report with prioritised fix list
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our heuristic evaluation service.
- 01Heuristic evaluation report with all findings
- 02Severity and frequency ratings for each issue
- 03Screenshot documentation of usability violations
- 04Design recommendations for top 10 priority issues
- 05Executive summary with critical findings
- 06Prioritised fix backlog for engineering
// In practice
How heuristic evaluation engagements run
Nielsen's 10 heuristics plus domain-specific checks (e-commerce trust, SaaS onboarding) applied by senior UX reviewers in 3–5 days. Severity-rated findings with screenshot annotations and recommended fixes ranked by impact vs effort. Optional comparison to 2 competitor flows for benchmark context.
// Stack & frameworks
Stack we use for this
Research & strategy
- User interviews
- Analytics audit
- Jobs-to-be-done mapping
- Competitive UX review
Design systems
- Figma variables
- Component libraries
- Design tokens
- Accessibility annotations
Validation
- Moderated usability tests
- Prototype iteration
- Conversion funnel review
- Dev QA partnership
// Delivery
Simplileap execution framework
01
Architecture mapping
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Secure sprints
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
QA & handover
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Real deployments from Bangalore
National test-prep publisher
- Challenge
- 41% organic impression loss after redesign.
- Simplileap solution
- SEO plugin consolidation, redirect map, and orphan page recovery.
- Outcome
- Impressions recovered to 97% of baseline by week 16.
// Engagement models
How teams engage us
Currency
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | Redesign projects | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Common questions about heuristic evaluation
How long does a heuristic evaluation take?+
A heuristic evaluation of a typical web application (10–15 core screens) takes 3–5 business days from brief to report delivery. Larger applications may take 7–10 days.
Is heuristic evaluation as good as user testing?+
Different tools serve different purposes. Heuristic evaluation is faster and cheaper, ideal for early-stage products, pre-launch checks, or when user recruitment is impractical. User testing reveals problems that experts miss (unexpected mental models, unfamiliar terminology). We recommend both.
What product type is heuristic evaluation most suitable for?+
Heuristic evaluation works for any digital product, web apps, mobile apps, e-commerce sites, SaaS dashboards, and intranets. It is particularly valuable before a major launch, redesign, or when user satisfaction scores are declining.
Ready to get started with heuristic evaluation?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.