D2C wellness brand
- Challenge
- Checkout UX friction drove abandonment on Shopify Plus.
- Simplileap solution
- UX audit and prioritized checkout fixes without full rebuild.
- Outcome
- Checkout completion +8.4%.
// Design
UX Benchmarking
You cannot improve what you cannot measure. UX benchmarking gives you quantified, comparable, trackable measures of your product quality, so design investments have clear before-and-after evidence and strategic decisions are data-driven.
// Key benefits
What makes this service valuable
Standardised measurement instruments
We use validated UX measurement instruments, System Usability Scale (SUS), SUPR-Q, and Net Promoter Score, that produce industry-comparable scores, not just relative observations.
Competitive benchmarking
We benchmark your product against 3–5 competitors or industry leaders using the same measurement instruments, revealing where you lag and where you lead.
Longitudinal tracking
Benchmarking is most valuable tracked over time. We set up repeatable measurement protocols so you can demonstrate UX improvement with each design iteration.
// Details
Making UX quality measurable and comparable
UX benchmarking answers the questions that executive stakeholders care about: Is our product easier to use than our competitors? Did our redesign improve task completion rates? Is our NPS declining because of UX issues?
We establish a benchmarking baseline, define the measurement protocol, conduct the study, and deliver results in a format that is repeatable, so future iterations can demonstrate measurable improvement.
// What this includes
- Benchmark scope definition (tasks, metrics, competitors)
- Participant recruitment and screening
- SUS, SUPR-Q, or task-based measurement
- Competitive benchmark (3–5 competitors)
- Statistical analysis and confidence intervals
- Improvement opportunity identification
- Repeatable measurement protocol documentation
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our ux benchmarking service.
- 01UX benchmark study plan and measurement protocol
- 02Benchmark scores (SUS, SUPR-Q, task metrics)
- 03Competitive comparison report
- 04Statistical analysis with confidence intervals
- 05Improvement opportunities prioritised by impact
- 06Repeatable measurement protocol for future tracking
// In practice
How ux benchmarking engagements run
Standardised tasks run on your product and 2–3 competitors — time-on-task, success rate, SUS or UMUX-Lite scores. Benchmarks repeated quarterly to measure design investment impact. Heuristic scores and accessibility snapshots included for holistic comparison.
// Stack & frameworks
Stack we use for this
Research & strategy
- User interviews
- Analytics audit
- Jobs-to-be-done mapping
- Competitive UX review
Design systems
- Figma variables
- Component libraries
- Design tokens
- Accessibility annotations
Validation
- Moderated usability tests
- Prototype iteration
- Conversion funnel review
- Dev QA partnership
// Delivery
Simplileap execution framework
01
Architecture mapping
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Secure sprints
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
QA & handover
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Real deployments from Bangalore
National test-prep publisher
- Challenge
- 41% organic impression loss after redesign.
- Simplileap solution
- SEO plugin consolidation, redirect map, and orphan page recovery.
- Outcome
- Impressions recovered to 97% of baseline by week 16.
// Engagement models
How teams engage us
Currency
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | Redesign projects | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Common questions about ux benchmarking
What is a SUS score and what is a good score?+
SUS (System Usability Scale) is a 10-question instrument that produces a score from 0–100. Scores above 68 are above average; above 80 are excellent. The industry average is around 68.
How often should you benchmark UX?+
We recommend benchmarking at least twice per year, before and after major design initiatives, and after any significant product changes. Quarterly benchmarking is appropriate for products with active design investment.
Can UX benchmarking be done for mobile apps?+
Yes, UX benchmarking methodology applies equally to mobile apps, web applications, and websites. We adapt the task scenarios and measurement instruments for the platform and use case.
// Related
Related services & resources
Ready to get started with ux benchmarking?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.