D2C wellness brand
- Challenge
- Checkout UX friction drove abandonment on Shopify Plus.
- Simplileap solution
- UX audit and prioritized checkout fixes without full rebuild.
- Outcome
- Checkout completion +8.4%.
// Design
Conversion Funnel Analysis
Every percentage point of conversion rate improvement compounds. We analyse your conversion funnels with precision, mapping exact drop-off points, qualifying why users abandon, and recommending evidence-based design improvements.
// Key benefits
What makes this service valuable
Quantitative funnel mapping
We map your conversion funnels using your analytics data, Google Analytics, Mixpanel, Amplitude, to pinpoint the exact steps where volume is lost and calculate the revenue impact of each drop-off.
Qualitative enrichment
Numbers tell you where the problem is; qualitative methods tell you why. We combine analytics with session recordings, heatmaps, and micro-surveys to diagnose the cause of every significant drop-off.
Prioritised improvement backlog
Every recommended improvement is scored by expected impact, implementation effort, and test confidence, so your team works on the highest-value changes first.
// Details
Turning analytics data into design improvements
Conversion funnel analysis starts where your analytics dashboard ends. We do not just read your funnel report, we build the analysis from raw data, segment it by traffic source, device type, and user cohort, and apply statistical significance testing to validate findings.
The output is not just a report of problems, it is a prioritised improvement backlog with A/B test designs ready to implement.
// What this includes
- Analytics audit and data quality validation
- Funnel reconstruction from raw event data
- Segmented analysis (device, source, cohort)
- Drop-off quantification and revenue impact
- Session recording analysis for top drop-off steps
- Heatmap and click map analysis
- A/B test prioritisation matrix
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our conversion funnel analysis service.
- 01Funnel analysis report with drop-off rates and revenue impact
- 02Segmented analysis findings
- 03Session recording analysis summary
- 04Heatmap analysis report
- 05Prioritised improvement backlog with impact scores
- 06A/B test designs for top 3 improvements
// In practice
How conversion funnel analysis engagements run
Funnel analysis maps GA4 or Mixpanel steps with drop-off percentages and session recordings at abandon points. We segment by device, traffic source, and new vs returning — mobile checkout leaks often differ from desktop. Recommendations tie to specific screen changes, not generic 'improve UX' bullets.
// Stack & frameworks
Stack we use for this
Research & strategy
- User interviews
- Analytics audit
- Jobs-to-be-done mapping
- Competitive UX review
Design systems
- Figma variables
- Component libraries
- Design tokens
- Accessibility annotations
Validation
- Moderated usability tests
- Prototype iteration
- Conversion funnel review
- Dev QA partnership
// Delivery
Simplileap execution framework
01
Architecture mapping
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Secure sprints
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
QA & handover
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Real deployments from Bangalore
// Engagement models
How teams engage us
Currency
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | Redesign projects | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Common questions about conversion funnel analysis
What analytics tools do you work with?+
We work with Google Analytics 4, Mixpanel, Amplitude, Heap, PostHog, and Segment. We can also analyse session recording data from FullStory, Hotjar, and Microsoft Clarity.
How much data do I need for funnel analysis to be meaningful?+
We typically need at least 1,000 conversion events per funnel step per month for reliable analysis. For lower-traffic sites, we supplement with qualitative methods and qualitative analysis tools.
Can you run A/B tests for us?+
We design A/B test variants as part of this service. For test implementation and analysis, we work alongside your engineering team or analytics team, or can recommend tooling (Optimizely, VWO, PostHog) depending on your stack.
// Related
Related services & resources
Ready to get started with conversion funnel analysis?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.