Cybersecurity ISV
- Challenge
- Demo request rate stalled at 1.4% despite rising paid traffic.
- Simplileap solution
- Role-aware heroes, proof placement, and progressive disclosure forms.
- Outcome
- Demo conversion +31% over eight weeks.
// Design
Responsive Web Design
Over 60% of web traffic comes from mobile devices. We design mobile-first, ensuring every interaction, layout, and piece of content is as compelling on a 375px screen as it is on a 1440px desktop.
// Key benefits
What makes this service valuable
Mobile-first philosophy
We design for the smallest screen first, then progressively enhance for larger viewports. This forces discipline in content hierarchy and ensures the core experience is never compromised.
Breakpoint architecture
We define a clear breakpoint system, typically 5 breakpoints, and design for each with explicit layout rules. No vague assumptions, no content jumping around.
Touch interaction design
Mobile UX goes beyond fitting content on a small screen. We design tap targets, gesture interactions, scroll behaviour, and navigation patterns specifically for touch interfaces.
// Details
Responsive design that does not compromise
Responsive web design is often treated as a technical implementation detail, but the best responsive experiences are designed, not programmed. We develop a device-appropriate design system where layout, typography, spacing, and interactions are all considered at every breakpoint.
We test designs across real devices, not just browser resize handles. iOS Safari, Android Chrome, and tablet browsers all render differently, and we account for these nuances in both design and developer handoff documentation.
// What this includes
- Mobile-first wireframes and layouts
- 5-breakpoint design system (320px → 1440px+)
- Touch target sizing (minimum 44×44px)
- Navigation patterns for mobile (hamburger, bottom nav, drawer)
- Image and media treatment across viewports
- Form and input optimisation for mobile keyboards
- Real-device testing recommendations for engineering
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our responsive web design service.
- 01Breakpoint specification document with layout rules per viewport
- 02Full Figma designs at all 5 breakpoints
- 03Navigation pattern design for mobile, tablet, and desktop
- 04Component states documentation (hover, focus, active, disabled)
- 05Developer handoff with responsive annotations
- 06Real-device testing checklist
// In practice
How responsive web design engagements run
Breakpoints at 375, 768, 1024, and 1440px with content priority stacks — navigation collapses to drawer, tables become cards, CTAs stay thumb-reachable. Typography scales with clamp(); images use srcset. Design QA on real iPhone SE and mid-range Android, not only desktop Figma frames.
// Stack & frameworks
Stack we use for this
Research & strategy
- User interviews
- Analytics audit
- Jobs-to-be-done mapping
- Competitive UX review
Design systems
- Figma variables
- Component libraries
- Design tokens
- Accessibility annotations
Validation
- Moderated usability tests
- Prototype iteration
- Conversion funnel review
- Dev QA partnership
// Delivery
Simplileap execution framework
01
Architecture mapping
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Secure sprints
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
QA & handover
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Real deployments from Bangalore
D2C wellness brand
- Challenge
- Checkout UX friction drove abandonment on Shopify Plus.
- Simplileap solution
- UX audit and prioritized checkout fixes without full rebuild.
- Outcome
- Checkout completion +8.4%.
// Engagement models
How teams engage us
Currency
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | New launches | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Common questions about responsive web design
What breakpoints do you design for?+
We typically design for 5 breakpoints: 375px (mobile), 768px (tablet portrait), 1024px (tablet landscape/laptop), 1280px (standard desktop), and 1440px (wide desktop). We adapt this based on your analytics data on actual device usage.
Is responsive design included in custom website design?+
Yes, responsive design is always included in our website design work. We never design desktop-only. Mobile is a first-class deliverable in every engagement.
How do you handle complex tables and data-heavy content on mobile?+
Complex content requires specific mobile treatments: scrollable tables, collapsed views, progressive disclosure, or alternative mobile-specific layouts. We design these explicitly rather than relying on engineers to improvise.
Ready to get started with responsive web design?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.