// Design
Research-led UX strategy, pixel-perfect UI design, interaction design, and scalable design systems. We design products that users understand immediately, complete tasks efficiently, and return to by choice.
// Specialisations
From strategy through to engineering-ready design systems, we cover the full product design lifecycle.
UX Strategy
Research-backed strategy before any screen is designed.
UI Design
High-fidelity visual design aligned to your brand.
Interaction Design
Motion, micro-interactions, and state transitions.
Design Systems & Component Libraries
Scalable systems for faster, consistent product delivery.
Accessibility & Usability Design
WCAG 2.1 AA compliance built into design from the start.
// Standards
Design decisions are grounded in user research, interviews, analytics, and usability testing, not aesthetic preference alone.
Every design project has defined success metrics. We measure against task completion rate, conversion rate, or satisfaction score, not just visual quality.
We design systems, not isolated screens. A design system that scales is worth ten beautifully inconsistent one-off designs.
Every component is designed with all variants and states, hover, focus, loading, error, disabled, so engineering has everything needed without guessing.
WCAG 2.1 AA is a design constraint, not an audit checklist. Contrast ratios, focus states, and keyboard navigation are validated throughout.
We understand how our designs are implemented. Handoffs are structured for engineering efficiency, not just visual beauty.
// Tools
Design & Systems
Research & Testing
Motion & Prototyping
// Process
User interviews, analytics review, competitive analysis, and existing product audit. We synthesise findings into personas, jobs-to-be-done, and design opportunity areas.
// Stack & frameworks
// Delivery
01
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Project-management SaaS
Industrial field services
// Engagement models
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UX discovery sprint | New products | From ₹2.5L |
|
| Design system build | Scale-stage SaaS | From ₹4L scoped |
|
| UX audit + redesign | Conversion lift | Phased proposal |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
UX (User Experience) design focuses on how a product works, research, information architecture, flows, and usability. UI (User Interface) design focuses on how it looks and feels, visual design, components, and aesthetics. We deliver both as an integrated practice.
Yes, user interviews, usability testing, survey design, and analytics analysis are part of our engagement offering. Research grounds design decisions in evidence rather than assumptions.
A design system is a shared library of design tokens, components, and guidelines that ensures consistency across a product and enables faster, higher-quality feature delivery. Without one, every new feature is a new negotiation between design and engineering.
Enterprise products need information architecture that scales with feature depth, navigation systems that handle multi-level hierarchies, and data-dense interfaces designed for expert users. We have experience designing enterprise dashboards, admin tools, and B2B SaaS products.
Figma component libraries using Variables (design tokens), Auto Layout, and component properties. We also produce a documentation site (Zeroheight or Notion-based) and engineering integration guide with token-to-CSS mapping.
Yes, design system audits and extensions are a common engagement. We assess coverage, documentation quality, and engineering adoption, then extend and improve the existing system rather than rebuilding from scratch.
// Adjacent services
