// Scale
Understanding how users actually use your product, not how you think they do, is the foundation of data-driven product decisions. We implement analytics infrastructure that captures the right events, measures the right metrics, and produces the insights that drive growth.
// Key benefits
We design an event taxonomy, what to track, what to name it, what properties to include, before implementing a single event. This ensures analytics data is consistent, usable, and useful.
Conversion funnels, retention cohorts, and user journey analysis, the measurements that reveal product-market fit, feature adoption, and churn predictors.
GDPR and CCPA-compliant analytics setup, consent management, data residency, PII anonymisation, and user deletion workflows built in from the start.
// Details
Product analytics is not just installing Mixpanel. The value comes from event taxonomy design, consistent implementation, and analysis that answers product questions.
We design analytics implementations that capture user journeys, activation events, engagement signals, and churn indicators, giving your product team a complete picture of user behaviour.
// What this includes
// Deliverables
Every engagement produces clear, documented deliverables. Here is exactly what is included in our user behavior analytics service.
// In practice
GA4, Mixpanel, or Amplitude event schemas are designed in a tracking plan — event name, properties, user identity rules — before SDK snippets spread. Server-side events complement client tracking where ad blockers skew data. Funnel and retention analyses use consistent definitions; warehouse export to BigQuery optional for SQL analysis.
// Stack & frameworks
// Delivery
01
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Edtech platform
// Engagement models
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| Managed services AMC | Post-launch platforms | ₹25K – ₹1.5L / month |
|
| DevOps transformation | Engineering teams | Project + retainer |
|
| SLO-backed operations | Revenue-critical apps | Scoped within AMC range |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Mixpanel for product analytics with a strong ecosystem and good B2B SaaS use case. Amplitude for complex product analytics with powerful funnel and cohort features. PostHog for open-source, self-hosted analytics with feature flags and session recording in one platform.
// Related
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.
